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Payment App Map Redesign

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Problem Statement

The app is trying to promote certain places to the users, however the users have trouble navigating these promotions and finding the offers.

Reasons for Redesign

  1. Cluttered screen

  2. Lack of filters for categories

  3. Ads and campaigns presentation

  4. Not completely bilingual

  5. Information architecture

Proposed Solutions

  1. Merge Search options 

  2. Give priority to search for stores and brands

  3. Reorganize priority of information and elements on screen

Project background

A company offering geo mapping services to other apps is starting its business in Japan. To improve the service provided to the client and the end users we are to propose improvements that can be made.

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In this case I will share some of the proposal we made to improve the experience. The areas I touched were in the display of the maps, the POI pins (Point of Interest) and the client's app as well.

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Breaking down the Priority of elements

Current priority of elements

  1. Store Info

  2. Search Tab

  3. Ads/discount

  4. Search icon

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Proposed priority of elements​

  1. Search Tab

  2. Ads/discount

  3. Store Info

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Redesigned Screens

For this project I analyzed the user behavior and drew out the pain points. 

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We proposed non invasive solutions to the client such as improving on the information architecture, visual elements and cutting process steps which reduced the UX.

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