Alternative Sign-in Methods
Project background
There is 50% bounce rate from the log in page. For the company to make an online sale it is critical for users to successfully sign in.
User Background
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Users are mostly women between the ages of 40-50
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Users are reusing passwords which is a security risk
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Most users have written down their passwords
Initial Market Research
My approach in this case was to first discover what strategies have already been developed in the market.
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I out-lined critical learning points and observations. By noting what our competitors did right and wrong, I get a head start on what works and to avoid.
Initial Customer Survey
Since the project is still in it's early stages I used a low budget method to gain a little more insights. I conducted a survey and get more contextual information than what I got from just metrics. ​
In this process I chalked out the wireframes and the user flow of login which includes all our platforms.
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I was able to outline the design requirements, unseen challenges and methods we can adopt to make log in more simpler.
Prototyping and Interview Preparation
Now that we are closer to what we want to do, I start prepping for user interviews. Although I do not do conduct the interviews myself, I prepare the questions, prototype and select the candidates.
What's next?
As this is still a work in progress, please stay tuned for more updates!